About Us

The two owners of Fulcrum Nails posing for a photo back to back.

Welcome from Jennifer & Rochelle

Fulcrum Nails was founded in 2021 by two friends, who several years prior, sought a creative outlet from their more restrictive/conservative careers that would be an homage to their whole selves. Motivated by their love of creative expression and a desire to celebrate the uniqueness of each being's lived experiences, they set out to merge their love of sustainability, innovation, and fun fashion coupled with convenience, they launched this brand. Being eco conscious in fashion and beauty does not have to be bland nor focused through the lens of one singular tradition.