About Us

The two owners of Fulcrum Nails posing for a photo back to back.

Welcome from Jennifer & Rochelle

Fulcrum Nails was founded in 2021 by two friends who, several years earlier, sought a creative outlet outside of their more conventional careers, one that would truly reflect their authentic selves. Motivated by their love of creative expression and a desire to celebrate the uniqueness of each individual’s experiences, they set out to combine sustainability, innovation, and fun fashion in a product that offers both style and convenience. With this vision, they launched the brand, focusing on eco-friendly, stylish nail wraps that allow people to express themselves without compromising their values. Fulcrum Nails proves that eco-conscious beauty can be vibrant, diverse, and far from bland, embracing creativity beyond a singular tradition.